03 / Show up often, on purpose
Social feeds reward businesses that post often and look like themselves. Plan content around what customers want to see, then make it easy to keep going.
5 possible scopes in this chapter
Decide what to post, where and how often, based on your customers and the time you really have.
Hand off the day-to-day posting so it actually happens, week after week.
Real people, real work, real places. Photos and short clips that show what it is like to be your customer.
Explain an offer or a process in seconds with simple, on-brand animation.
Opening a location, adding a service or running a seasonal offer? Get a matching set of materials in one go.
Tools follow the task
Illustrative tools only. The final choice depends on what you already use, your budget and who will look after it.