05 / Be found nearby

Show up when
they search nearby.

When someone searches “near me”, the map and the first few results get most of the attention. A complete Google Business Profile, steady reviews and a site search engines understand all help you get seen.

  1. 01Fix the basics
  2. 02Build trust
  3. 03Keep it fresh

4 possible scopes in this chapter

Start a brief for this

Google Business Profile

Often the first thing a local customer sees. Make it complete, accurate and active.

A scope can include

  • Categories, services, hours, service area and photos set up correctly
  • Regular posts, offers and photo updates
  • Calls, direction requests and website clicks checked over time

Local SEO

Help search engines connect your business to your town and the services you offer.

A scope can include

  • Service and location pages written for real searches
  • Consistent name, address and phone across directories
  • Local links, citations and structured data

Website SEO foundations

Fix the technical basics so good content can actually be found.

A scope can include

  • Titles, descriptions, headings and internal links
  • Speed, mobile and indexing checks in Search Console
  • A short list of priority fixes, in order

Reviews & reputation

Reviews shape the choice between you and the next result. Make asking easy and replying routine.

A scope can include

  • A simple, platform-compliant way to ask happy customers for reviews
  • Reply templates for good and difficult reviews
  • Review monitoring on the platforms that matter to you

Tools follow the task

Choose the tools
after the goal.

Google Business ProfileGoogle Search ConsoleBing PlacesApple Business ConnectYelpSchema markup

Illustrative tools only. The final choice depends on what you already use, your budget and who will look after it.

Keep exploring

01Brand & identity02Websites & landing pages03Content & social04Paid ads06Email, CRM & automation+Partner builds