02 / Where interest turns into action
Most customers check your website before they call, book or visit. Make it fast, clear on a phone, and built around the one thing you want them to do next.
4 possible scopes in this chapter
A clear site that says what you do, where you do it and how to reach you, without making anyone hunt.
One page, one offer, one action. The right place to send an ad, a QR code or a seasonal push.
Sometimes the site is fine underneath. It just needs sharper words, better photos and a clearer path to contact.
Keep the site current after launch, with someone responsible for updates, backups and small changes.
Tools follow the task
Illustrative tools only. The final choice depends on what you already use, your budget and who will look after it.